Chicking Bournemouth
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
Content Creation
Brand Storytellng
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
From Kitchen to Cravings 🍗
Crunch You Can’t Resist 🤤
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
Packed Fresh, Made with Love ❤️
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
From Kitchen to Cravings 🍗
Crunch You Can’t Resist 🤤
Packed Fresh, Made with Love ❤️
The Problem at Hand
Despite its strong franchise reputation, Chicking Bournemouth struggled to create a distinctive digital identity that resonated with the local Bournemouth audience. Content lacked consistency, personality, and reach. With competition from major fast-food brands, Chicking needed a stronger content strategy to stand out, drive footfall, and build excitement for its offers and daily promotions.
The Problem at Hand
Despite its strong franchise reputation, Chicking Bournemouth struggled to create a distinctive digital identity that resonated with the local Bournemouth audience. Content lacked consistency, personality, and reach. With competition from major fast-food brands, Chicking needed a stronger content strategy to stand out, drive footfall, and build excitement for its offers and daily promotions.
The Final Outcome
Luma executed a fast-paced, retention-focused content approach built for maximum visibility:
• High Retention Reels featuring ASMR bites, crispy close-ups, and dynamic transitions.
• Deal Focused Campaign Content including Halloween specials, Wednesday offers, and grand-opening teasers.
• Event & Launch Hype Videos to grab attention during key promotional dates.
• Trend Integrated Edits using humour, fast zooms, angles, and Gen-Z-friendly pacing.
• Data Driven Posting Schedule optimised for discovery and non-follower reach.
The Final Outcome
Luma executed a fast-paced, retention-focused content approach built for maximum visibility:
• High Retention Reels featuring ASMR bites, crispy close-ups, and dynamic transitions.
• Deal Focused Campaign Content including Halloween specials, Wednesday offers, and grand-opening teasers.
• Event & Launch Hype Videos to grab attention during key promotional dates.
• Trend Integrated Edits using humour, fast zooms, angles, and Gen-Z-friendly pacing.
• Data Driven Posting Schedule optimised for discovery and non-follower reach.
The Final Outcome
Chicking Bournemouth achieved strong and steady digital growth across all major metrics:
• 28,339 total views in the last 30 days.
• 7,912 accounts reached, capturing a significant local audience.
• Top reels reaching 5.4K, 4.2K, 3.5K, 2.8K & 2.4K views, consistently performing above page average.
• 63.5% of views from Reels, proving short-form video is the strongest format.
• 62.7% of reach from non-followers, helping Chicking expand far beyond its existing audience.
• 1,281 total profile interactions (+0.2% vs previous period).
• 1,225 profile visits, showing strong intent to explore the menu.
• External link taps up by 150%, indicating more people checking delivery platforms.
• Top audience cities: Bournemouth (9.4%), London (7.6%), Kochi (3.1%), Dubai (2.6%).
With consistent, youth-focused and campaign-driven content, Chicking Bournemouth now holds a strong digital presence, increased visibility among local audiences, and a momentum that continues to grow month after month.
The Final Outcome
Chicking Bournemouth achieved strong and steady digital growth across all major metrics:
• 28,339 total views in the last 30 days.
• 7,912 accounts reached, capturing a significant local audience.
• Top reels reaching 5.4K, 4.2K, 3.5K, 2.8K & 2.4K views, consistently performing above page average.
• 63.5% of views from Reels, proving short-form video is the strongest format.
• 62.7% of reach from non-followers, helping Chicking expand far beyond its existing audience.
• 1,281 total profile interactions (+0.2% vs previous period).
• 1,225 profile visits, showing strong intent to explore the menu.
• External link taps up by 150%, indicating more people checking delivery platforms.
• Top audience cities: Bournemouth (9.4%), London (7.6%), Kochi (3.1%), Dubai (2.6%).
With consistent, youth-focused and campaign-driven content, Chicking Bournemouth now holds a strong digital presence, increased visibility among local audiences, and a momentum that continues to grow month after month.
Explore more works
Chicking Bournemouth
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
Content Creation
Brand Storytellng
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
From Kitchen to Cravings 🍗
Crunch You Can’t Resist 🤤
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
Packed Fresh, Made with Love ❤️
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
From Kitchen to Cravings 🍗
Crunch You Can’t Resist 🤤
Packed Fresh, Made with Love ❤️
The Problem at Hand
Despite its strong franchise reputation, Chicking Bournemouth struggled to create a distinctive digital identity that resonated with the local Bournemouth audience. Content lacked consistency, personality, and reach. With competition from major fast-food brands, Chicking needed a stronger content strategy to stand out, drive footfall, and build excitement for its offers and daily promotions.
The Final Outcome
Luma executed a fast-paced, retention-focused content approach built for maximum visibility:
• High Retention Reels featuring ASMR bites, crispy close-ups, and dynamic transitions.
• Deal Focused Campaign Content including Halloween specials, Wednesday offers, and grand-opening teasers.
• Event & Launch Hype Videos to grab attention during key promotional dates.
• Trend Integrated Edits using humour, fast zooms, angles, and Gen-Z-friendly pacing.
• Data Driven Posting Schedule optimised for discovery and non-follower reach.
The Final Outcome
Chicking Bournemouth achieved strong and steady digital growth across all major metrics:
• 28,339 total views in the last 30 days.
• 7,912 accounts reached, capturing a significant local audience.
• Top reels reaching 5.4K, 4.2K, 3.5K, 2.8K & 2.4K views, consistently performing above page average.
• 63.5% of views from Reels, proving short-form video is the strongest format.
• 62.7% of reach from non-followers, helping Chicking expand far beyond its existing audience.
• 1,281 total profile interactions (+0.2% vs previous period).
• 1,225 profile visits, showing strong intent to explore the menu.
• External link taps up by 150%, indicating more people checking delivery platforms.
• Top audience cities: Bournemouth (9.4%), London (7.6%), Kochi (3.1%), Dubai (2.6%).
With consistent, youth-focused and campaign-driven content, Chicking Bournemouth now holds a strong digital presence, increased visibility among local audiences, and a momentum that continues to grow month after month.
Explore more works
Chicking Bournemouth
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
Content Creation
Brand Storytellng
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
Chicking Bournemouth brings the globally loved Chicking experience to the south coast with bold flavours and a youthful, energetic brand identity. Partnering with Luma, the branch focused on boosting its digital presence through trend-driven, high-retention content designed to increase visibility, build hype, and attract new customers.
From Kitchen to Cravings 🍗
Crunch You Can’t Resist 🤤
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
Packed Fresh, Made with Love ❤️
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
From Kitchen to Cravings 🍗
Crunch You Can’t Resist 🤤
Packed Fresh, Made with Love ❤️
The Problem at Hand
Despite its strong franchise reputation, Chicking Bournemouth struggled to create a distinctive digital identity that resonated with the local Bournemouth audience. Content lacked consistency, personality, and reach. With competition from major fast-food brands, Chicking needed a stronger content strategy to stand out, drive footfall, and build excitement for its offers and daily promotions.
The Final Outcome
Luma executed a fast-paced, retention-focused content approach built for maximum visibility:
• High Retention Reels featuring ASMR bites, crispy close-ups, and dynamic transitions.
• Deal Focused Campaign Content including Halloween specials, Wednesday offers, and grand-opening teasers.
• Event & Launch Hype Videos to grab attention during key promotional dates.
• Trend Integrated Edits using humour, fast zooms, angles, and Gen-Z-friendly pacing.
• Data Driven Posting Schedule optimised for discovery and non-follower reach.
The Final Outcome
Chicking Bournemouth achieved strong and steady digital growth across all major metrics:
• 28,339 total views in the last 30 days.
• 7,912 accounts reached, capturing a significant local audience.
• Top reels reaching 5.4K, 4.2K, 3.5K, 2.8K & 2.4K views, consistently performing above page average.
• 63.5% of views from Reels, proving short-form video is the strongest format.
• 62.7% of reach from non-followers, helping Chicking expand far beyond its existing audience.
• 1,281 total profile interactions (+0.2% vs previous period).
• 1,225 profile visits, showing strong intent to explore the menu.
• External link taps up by 150%, indicating more people checking delivery platforms.
• Top audience cities: Bournemouth (9.4%), London (7.6%), Kochi (3.1%), Dubai (2.6%).
With consistent, youth-focused and campaign-driven content, Chicking Bournemouth now holds a strong digital presence, increased visibility among local audiences, and a momentum that continues to grow month after month.
Explore more works