The backpack journey
Sweeping shots of misty mountains, sunlit deserts, and vibrant streets—each frame unfolds the soul of India. From bustling cityscapes to tranquil temples, the visuals weave together culture, nature, and everyday moments, offering an evocative cinematic experience.
Agency
Marketing
A cinematic exploration of India’s diverse landscapes and cultures, filmed on the SONY A7s3 and LUMIX GH5. From the serene backwaters of Kerala to the snowy peaks of Kashmir and the golden dunes of Rajasthan, each frame captures the essence of tradition, nature, and life across Himachal Pradesh, Uttar Pradesh, Tamil Nadu, Telangana, Andhra Pradesh, and Karnataka. This project is a visual journey blending breathtaking scenery with immersive storytelling.
A cinematic exploration of India’s diverse landscapes and cultures, filmed on the SONY A7s3 and LUMIX GH5. From the serene backwaters of Kerala to the snowy peaks of Kashmir and the golden dunes of Rajasthan, each frame captures the essence of tradition, nature, and life across Himachal Pradesh, Uttar Pradesh, Tamil Nadu, Telangana, Andhra Pradesh, and Karnataka. This project is a visual journey blending breathtaking scenery with immersive storytelling.
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
The Problem at Hand
Despite offering one of the most loved desserts in the area, Honey Special Cake struggled to gain consistent visibility online. The brand had a loyal customer base but needed a content strategy to attract new dessert lovers and convert social engagement into real footfall.
The Problem at Hand
Despite offering one of the most loved desserts in the area, Honey Special Cake struggled to gain consistent visibility online. The brand had a loyal customer base but needed a content strategy to attract new dessert lovers and convert social engagement into real footfall.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
The Final Outcome
• High Engagement – The brand generated 138,764 views in a single month, with over 67.2% from non-followers, showcasing a strong ability to reach new audiences.
• Massive Visibility Spike – Accounts reached jumped by 137.5%, indicating a highly successful reach expansion.
• Strong Reel Performance – Reels accounted for 71.3% of total content views, confirming short-form videos as the primary driver of attention.
• Active Profile Exploration – Over 4,984 profile visits (+32.3%) reflected increased interest and curiosity from potential customers.
• Top Performing Content – Multiple reels crossed 15K–26K views, highlighting the virality and emotional appeal of the brand’s dessert-based storytelling.
The Final Outcome
• High Engagement – The brand generated 138,764 views in a single month, with over 67.2% from non-followers, showcasing a strong ability to reach new audiences.
• Massive Visibility Spike – Accounts reached jumped by 137.5%, indicating a highly successful reach expansion.
• Strong Reel Performance – Reels accounted for 71.3% of total content views, confirming short-form videos as the primary driver of attention.
• Active Profile Exploration – Over 4,984 profile visits (+32.3%) reflected increased interest and curiosity from potential customers.
• Top Performing Content – Multiple reels crossed 15K–26K views, highlighting the virality and emotional appeal of the brand’s dessert-based storytelling.
Explore more works
Explore more works
The backpack journey
Sweeping shots of misty mountains, sunlit deserts, and vibrant streets—each frame unfolds the soul of India. From bustling cityscapes to tranquil temples, the visuals weave together culture, nature, and everyday moments, offering an evocative cinematic experience.
Agency
Marketing
A cinematic exploration of India’s diverse landscapes and cultures, filmed on the SONY A7s3 and LUMIX GH5. From the serene backwaters of Kerala to the snowy peaks of Kashmir and the golden dunes of Rajasthan, each frame captures the essence of tradition, nature, and life across Himachal Pradesh, Uttar Pradesh, Tamil Nadu, Telangana, Andhra Pradesh, and Karnataka. This project is a visual journey blending breathtaking scenery with immersive storytelling.
A cinematic exploration of India’s diverse landscapes and cultures, filmed on the SONY A7s3 and LUMIX GH5. From the serene backwaters of Kerala to the snowy peaks of Kashmir and the golden dunes of Rajasthan, each frame captures the essence of tradition, nature, and life across Himachal Pradesh, Uttar Pradesh, Tamil Nadu, Telangana, Andhra Pradesh, and Karnataka. This project is a visual journey blending breathtaking scenery with immersive storytelling.
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
The Problem at Hand
Despite offering one of the most loved desserts in the area, Honey Special Cake struggled to gain consistent visibility online. The brand had a loyal customer base but needed a content strategy to attract new dessert lovers and convert social engagement into real footfall.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
The Final Outcome
• High Engagement – The brand generated 138,764 views in a single month, with over 67.2% from non-followers, showcasing a strong ability to reach new audiences.
• Massive Visibility Spike – Accounts reached jumped by 137.5%, indicating a highly successful reach expansion.
• Strong Reel Performance – Reels accounted for 71.3% of total content views, confirming short-form videos as the primary driver of attention.
• Active Profile Exploration – Over 4,984 profile visits (+32.3%) reflected increased interest and curiosity from potential customers.
• Top Performing Content – Multiple reels crossed 15K–26K views, highlighting the virality and emotional appeal of the brand’s dessert-based storytelling.
Explore more works
The backpack journey
Sweeping shots of misty mountains, sunlit deserts, and vibrant streets—each frame unfolds the soul of India. From bustling cityscapes to tranquil temples, the visuals weave together culture, nature, and everyday moments, offering an evocative cinematic experience.
Agency
Marketing
A cinematic exploration of India’s diverse landscapes and cultures, filmed on the SONY A7s3 and LUMIX GH5. From the serene backwaters of Kerala to the snowy peaks of Kashmir and the golden dunes of Rajasthan, each frame captures the essence of tradition, nature, and life across Himachal Pradesh, Uttar Pradesh, Tamil Nadu, Telangana, Andhra Pradesh, and Karnataka. This project is a visual journey blending breathtaking scenery with immersive storytelling.
A cinematic exploration of India’s diverse landscapes and cultures, filmed on the SONY A7s3 and LUMIX GH5. From the serene backwaters of Kerala to the snowy peaks of Kashmir and the golden dunes of Rajasthan, each frame captures the essence of tradition, nature, and life across Himachal Pradesh, Uttar Pradesh, Tamil Nadu, Telangana, Andhra Pradesh, and Karnataka. This project is a visual journey blending breathtaking scenery with immersive storytelling.
“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”
“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”
The Problem at Hand
Despite offering one of the most loved desserts in the area, Honey Special Cake struggled to gain consistent visibility online. The brand had a loyal customer base but needed a content strategy to attract new dessert lovers and convert social engagement into real footfall.
Our Strategy in Action
To address these challenges, Luma developed and executed a content strategy focused on:
The Final Outcome
• High Engagement – The brand generated 138,764 views in a single month, with over 67.2% from non-followers, showcasing a strong ability to reach new audiences.
• Massive Visibility Spike – Accounts reached jumped by 137.5%, indicating a highly successful reach expansion.
• Strong Reel Performance – Reels accounted for 71.3% of total content views, confirming short-form videos as the primary driver of attention.
• Active Profile Exploration – Over 4,984 profile visits (+32.3%) reflected increased interest and curiosity from potential customers.
• Top Performing Content – Multiple reels crossed 15K–26K views, highlighting the virality and emotional appeal of the brand’s dessert-based storytelling.
Explore more works